Footwear and Apparel Accuracy: The RFID Solution

Scott Hothem • April 13, 2022

Finally, five o’ clock has rolled around at the end of a long day. After gathering your laptop, notes and sunglasses, you are greeted at the front door of your office by a clap of thunder and a torrential downpour. You see your car about 20 feet away and before you begin to negotiate the puddles and lightning, you pull your key fob from your pocket, unlock the driver’s side door and count your lucky stars you don’t have to fumble with your keys and briefcase trying to fit the key into the door lock as you become inundated with rain. This is just one of the modern conveniences made possible by radio frequency identification technology, or RFID. Even though the shoes on your feet are now saturated, thanks to RFID tags your footwear and apparel supply chain doesn’t need to end up underwater.


The challenges posed by today’s hyper competitive landscape in the footwear and apparel sector can be met through a number of ways. RFID technology makes two of the most crucial possible: lowering costs and increasing visibility. The fact that this technology offers the opportunity to meet these critical objectives is evident in that the apparel RFID market will grow to over $1 billion by 2021. This is an increase from only $36 million in 2010. Let’s take a closer look at how RFID tagging can enhance supply chain accuracy through decreasing cost and increasing transparency.


Decreasing costs: Not long ago RFID tagging was widely considered an expense that didn’t justify the means. However, through the continued improvement across all components of this technology, that isn’t the case anymore. Not only has the cost of these tags fallen to anywhere between seven and 15 cents, but the corresponding infrastructure and software is becoming more turnkey and easier to integrate. In addition to the scaling of this technology, many manufacturers and suppliers are including RFID tags directly into garments, materials and tags to reap these benefits. RFID tags, unlike bar codes, do not need to be scanned within the sight of the reader, which means much greater operational efficiencies in the distribution center as well at the retail site. In fact a study done by showed a 92% improvement in cycle time after implementing RFID. These new efficiencies not only lower the stress on resources as fulfillment demands increase, but can also curtail theft. While most traditional theft deterrent systems are single use devices, requiring additional purchasing and hardware. RFIDs are multi capable and streamline not only security measures, but also inventory control and supply chain visibility.


Increasing visibility: The footwear industry is ripe with inventory control issues. The capabilities that RFIDs provide allow drastically increased visibility into your products and inventory as it moves through each phase of the supply chain. In fact a from American Apparel shows that 99% visibility resulted in a 15% decrease in inventory. Item level RFID allows each article to be identified and monitored as an individual, versus as part of a box, pallet or overall shipment. In 2010 Wal-Mart began using RFID tags on the apparel item level. Shortly after that major companies like Macy’s and Bloomingdales began to pilot this RFID practice. These early attempts showed quantifiable increases in not only visibility, but also sales at the retail level. Between the ability to monitor an asset’s status, and new web or app based RFID technology that is becoming compatible with both new and heritage systems, management and interested third parties can access this crucial information and make appropriate supply chain decisions, enhancing visibility throughout the entire operation.


In a sector that is seeing additional competition and demands from a number of new directions, cost control and visibility have become more important than ever. While consumers have more options and a higher sense of value, positioning your brand to provide these needs can be a true differentiator. Technology like RFID can be a key ingredient to attaining these results. Leveraging the resources and expertise of a third party logistics provider with experience implementing and managing RFID, like ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers, can streamline your entire footwear and apparel supply chain.

LEARN MORE

Recent Blog Posts

By Katherine Wroth October 24, 2025
FRANKLIN, Mass. — ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers has been selected by Pompa Program , a Utah-based health and wellness company specializing in cellular health analysis and proprietary supplement products, to manage its direct-to-consumer (D2C) fulfillment and transportation operations. The partnership expands Pompa’s fulfillment footprint across the Eastern United States, ensuring faster, more reliable two-day delivery on all orders. ÃÛÌÒ´«Ã½’s Hickory Hill, Tennessee, facility will serve as the dedicated fulfillment hub, offering food-grade, temperature-controlled space and advanced inventory management systems to support its growth. “We chose ÃÛÌÒ´«Ã½ because they provide the perfect combination of experience and long-term partnership,” said Bryan Oviatt , director of supply chain at Pompa. “Their proven expertise in health, beauty and wellness made them the clear choice. We’re also excited about future NetSuite integration capabilities to further enhance efficiency. We see ÃÛÌÒ´«Ã½ as an extension of our team and look forward to what’s ahead.” From fulfilling cellular health testing kits to distributing premium supplements, ÃÛÌÒ´«Ã½ delivers the operational scalability needed to support its expanding customer base. “We’re thrilled to partner with such a fast-growing and innovative health and wellness brand like Pompa,” said Mark Healy , vice president of customer solutions at ÃÛÌÒ´«Ã½. “Our goal is to provide a scalable foundation that supports their continued success and ambitious growth plans.” Pompa’s operations recently launched from one of ÃÛÌÒ´«Ã½’s Memphis distribution centers, a state-of-the-art facility built for high-volume, temperature-sensitive fulfillment. About ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers Since 1941, ÃÛÌÒ´«Ã½ has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. ÃÛÌÒ´«Ã½ continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, ÃÛÌÒ´«Ã½ is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact ÃÛÌÒ´«Ã½ directly here . About Pompa Program The Pompa Program framework integrates nutraceuticals, personalized nutrition, metabolic support and one-on-one coaching to correct dysfunction at its cellular source. Participants work with trained coaches to identify upstream factors such as heavy metal exposure, hormonal imbalances and gut dysbiosis that drive inflammation and cellular damage. Guided by Daniel Pompa, participants gain practical tools and support to detoxify their bodies, restore metabolic balance and improve overall wellness. Official Release Here
By Katherine Wroth October 16, 2025
Franklin, MA — ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers is proud to announce a new partnership with Willo , an oral hygiene company creating innovative dental products for kids. ÃÛÌÒ´«Ã½ will provide warehousing, fulfillment and transportation services to support Willo’s direct-to-consumer (D2C) and Fulfillment by Amazon operations. Willo’s decision came down to culture and size — finding a partner with the operational strength to meet aggressive growth goals while maintaining trust and close collaboration. “ÃÛÌÒ´«Ã½ struck the perfect balance for us. They are big enough to support our aggressive growth plans yet small enough to feel like a true partner,” said Rachel Blender , operations manager at Willo. “After going through multiple 3PL changes in the past, I knew we needed a partner we could trust for the long haul. ÃÛÌÒ´«Ã½ is that partner.” Willo, a company led by oral health experts, recently launched the Willo AutoFlo+, the world’s first fully automated toothbrush designed specifically for kids ages 5 to 13. The device automates brushing from start to finish, dispensing toothpaste and using the uniquely shaped OptiClean brush head to replicate the perfect brushing motion every time. “When Rachel reached out during the RFP process, I knew right away that Willo was the perfect partner for ÃÛÌÒ´«Ã½,” said Harrison Smith , director of pricing and contract logistics. “Their values, ambition and innovative spirit mirror our own, and that alignment sets the stage for something truly special. We’re excited to collaborate and help bring AutoFlo+ toothbrushes to homes across the country.” Headquartered in New York City, Willo will operate out of ÃÛÌÒ´«Ã½’s Hickory Hill, Tennessee facility. Beyond product innovation, Willo is committed to advancing children’s oral health education through community partnerships and outreach programs. The company plans to expand its product line and reach more families nationwide in the coming years. About ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers Since 1941, ÃÛÌÒ´«Ã½ has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. ÃÛÌÒ´«Ã½ continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, ÃÛÌÒ´«Ã½ is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact ÃÛÌÒ´«Ã½ directly here . About Willo Founded on a mission to revolutionize children's oral health, Willo combines innovative design, advanced technology, and decades of oral health expertise to create breakthrough dental products for children. Our automatic toothbrush is designed to give kids ages 5-13 a confident smile while parents can breathe a sigh of relief. Developed with dentists and parent-approved, Willo helps kids build strong brushing habits that last a lifetime. Official Release Here
By Katherine Wroth September 23, 2025
Franklin, Mass. — ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers has been chosen by Tumble Living , a Los Angeles–based home goods company known for its washable area rugs, to handle nationwide direct-to-consumer fulfillment from Somerset, New Jersey.  By positioning inventory closer to its core U.S. customer base, Tumble will improve delivery times and reduce total supply chain costs. “After evaluating several competitors, ÃÛÌÒ´«Ã½ stood out as the best fit,” said Julie Tang , vice president of operations at Tumble. “Their team proved they could scale with our growth, impressed us with strong site visits and backed it up with trusted references and solid technology. We’re excited about what this means for our customers and confident this partnership will take the Tumble experience to the next level.” Key factors in the decision included ÃÛÌÒ´«Ã½’s speed to launch, seamless technology integration and available capacity to support Tumble’s growth. “This new partnership with Tumble highlights exactly what ÃÛÌÒ´«Ã½ does best: mobilizing quickly and being able to scale efficiently with high-growth brands,” said Dan Klenkar , vice president of customer solutions at ÃÛÌÒ´«Ã½. “We’re excited to launch this exciting brand in our NJ facility and look forward to supporting their aggressive growth.” This new partnership ensures Tumble can scale operations quickly while enhancing service to households nationwide. About Tumble Living Tumble was founded by Justin Soleimani and Zach Dannett. It was born from their desire to bring a fresh, customer-focused perspective to an industry that's traditionally been slow to evolve. As seasoned furniture industry professionals and frustrated homeowners, they recognized the need for thoughtfully designed, beautiful products at attainable prices—products that adapt to their customers' lifestyles, not the other way around. About ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers Since 1941, ÃÛÌÒ´«Ã½ has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. ÃÛÌÒ´«Ã½ continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, ÃÛÌÒ´«Ã½ is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact ÃÛÌÒ´«Ã½ directly here . Official Release Here
More Posts