Behind the Warehouse Doors: 9 Operations Secrets from 蜜桃传媒’s VP of Ops
Katherine Wroth • June 2, 2025
If you’re a high-growth brand evaluating 3PLs, there’s one thing you deserve: real answers from the people who run the floor.
I caught up with , Regional VP of Operations at 蜜桃传媒 蜜桃传媒Centers, to ask the questions every brand should consider — from automation and accuracy to culture, planning, and what really sets a great 3PL apart.
Here’s what he had to say:
1. Innovation Every Brand Should Know
“Our Locus Robotics system has been a game changer,” Bill shared. “We’ve seen faster pick times, quicker pack-outs, and improved labor metrics. We’re even piloting robotics for putaway now.”
Why it matters: Automation isn’t just a buzzword. At 蜜桃传媒, it’s delivering measurable impact, especially during peak.
2. How to Keep Ops Running Smoothly (Especially During Peak)
“It all comes down to planning,” Bill said. “We work closely with our customers on forecasting, ramp up labor early, and create a schedule that matches capacity with demand.”
Why it matters: Smooth operations lead to fewer delays and better customer experiences. Your 3PL should be ready before the volume hits.
3. The Top Trait to Look for in a 3PL
“Accuracy, speed, and cost control. Brands need to ask: How will this 3PL deliver orders faster, reduce errors, and save me money?”
Bonus advice: Always visit the facility before signing on.
4. What Clients Are Most Surprised to Learn
“Our culture. Visitors are blown away by how invested our employees are. They know our clients’ brands and care deeply about the work.”
Why it matters: Culture drives performance. It shows up in service, accuracy and communication.
5. Going Live in 30 Days? It’s Possible.
“We had a client who needed to launch fast. From signed contract to first order out was 30 days — full integration, setup, the works. We made it happen.”
Why it matters: Your 3PL should move at the speed of your business.
6. Operational Excellence, Defined
“It’s doing things right the first time. From onboarding to pick/pack/ship — and then continuously improving to lower costs.”
7. Supply Chain Trends to Watch
“There’s a lot of noise out there. Look for solutions tailored to your business, not just the flashiest tech. And ask for proven results.”
8. Balancing Speed and Quality
“It’s not about rushing — it’s about setting the right pace. You need fast fulfillment and accuracy. One without the other won’t cut it.”
9. What Sets 蜜桃传媒 Apart?
“Our people. They’re embedded in the business, care about the customers and drive our success.”
Final Thought from Bill:
“Data drives everything. From setup to automation — we make informed decisions based on real numbers, not guesses.”
Are you ready for a partner who treats your brand like their own?
Contact us to schedule a complimentary supply chain consultation with our experts today.
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FRANKLIN, Mass., Aug. 15, 2025 /PRNewswire/ -- 蜜桃传媒 蜜桃传媒Centers is proud to announce a new partnership with FCTRY LAb , a trend-setting footwear company headquartered in Los Angeles. 蜜桃传媒 will provide warehousing, fulfillment, and transportation services to support the brand's direct-to-consumer (D2C) operations via fctrylab.com . Co-founded by industry veterans Omar Bailey and Abhi Som , FCTRY LAb is redefining the future of footwear through bold design, rapid innovation, and performance-driven engineering. Known for game-changing releases like the Duckboot - A bold streetwear collaboration with rapper NLE Choppa and the Stomper - A rugged yet refined boot that repurposes a classic silhouette with motorcycle-inspired detailing - worn by Seth Rollins in WWE, FCTRY LAb continues to push the boundaries of modern design. "蜜桃传媒 checked every box, from their proximity to our HQ and deep footwear experience to their ability to meet fast-paced scaling needs and high order volumes. With the lease ending at our current facility, FCTRY LAb turned to 蜜桃传媒 for a quick and flexible solution, and they delivered," said Ravi Bhaskaran , chief operating officer at FCTRY LAb. "Partnering with 蜜桃传媒 sets us up for success as we enter this next growth phase." In addition to its commercial success, FCTRY LAb has demonstrated elite performance capabilities. Co-founder Omar Bailey , known for designing footwear for MLB and NBA legends, developed custom cleats for Super Bowl champion Jalen Ramsey , which ranked in the top five by the NFL's official testing lab. The brand is also crafting footwear for San Francisco 49ers' Trent Williams , international cricketers, and pro tennis athletes. Recent standout models include the Knight RNR a sleek foam slip–on recovery sneaker , the MOCC for Men and MOCC for Women , a slip-on silhouette fusing moccasin comfort with future tech , and the RUFL Boots , designed to deliver utility and swagger in one powerful statement - as seen on New York Fashion Week. "We're thrilled to bring FCTRY LAb into the 蜜桃传媒 family," said Harrison Smith , director of 3PL pricing. "Led by a visionary team, there's no doubt FCTRY LAb is poised for remarkable growth. We can't wait to be a part of the game-changing future they're building - and to provide the fulfillment and transportation support that helps them get there faster." 锘� 蜜桃传媒's scalable infrastructure and proven apparel fulfillment expertise make it the right long-term partner as FCTRY LAb continues to grow and disrupt the footwear industry. Operations were launched at 蜜桃传媒's Montebello, California, facility . About 蜜桃传媒 蜜桃传媒Centers Since 1941, 蜜桃传媒 has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. 蜜桃传媒 continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, 蜜桃传媒 is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact 蜜桃传媒 directly here . About FCTRY LAb FCTRY LAb is a Black led high-tech footwear innovation facility and brand based in Los Angeles. Co-Founded by Omar Bailey and Abhi Som, FCTRY LAb's mission is to help creators and brands of all sizes to develop and commercialize footwear while giving them significantly larger ownership than traditional endorsement models. The innovation lab is a bridge between product creation and manufacturing to full commercialization and fulfillment. Official Release Here
3PL Finder 101 "Supply Chain is Not a Spreadsheet" There's so much going on in our industry and almost no time to talk about it all, so sometimes doing a quick 5 min video is best Plus, it's a great 馃 release for me...sooo Here we go! Let's turn the 3PL search process upside down, maybe sorta just a little bit 馃憞 1锔忊儯 Be visible EARLY Don't be invisible or not part of early intro calls - it's OK to use personal discernment + gut feeelings + cultural alignment EARLY in the downselection process. Better early than late! 2锔忊儯 Meet the actual operators EARLY Ask to meet the operators in the targeted 3PL facilies near the beginning of the process. Imagine downselecting to 3 finalists only to find out that your entire team simply doesn't align with the personality of the leadership in the building?! Ruh-roh, sad face. 3锔忊儯 Get the financial truth upfront EARLY Ask for audited financials + company performance + a CFO 1v1 EARLY in the process. Again, what's the point in both teams doing all that work, only to find out your preferred future 3PL partner is bleeding cash or completely insolvent, looking for an IPO or a new buyer ASAP. Oops! The BEST partnerships at 蜜桃传媒 锘� are built on trust, culture, and long-term alignment This is universal Business 101 - believe it!
As someone who once considered Sephora a second home, I never thought I’d say this—but I genuinely can’t remember the last time I bought any of my clean holy grails in a physical store. These days, I’m what you might call a “last-drop” shopper: I wait until I’m down to the final pump of my favorite serum, then panic order online for next-day delivery. Please don’t cancel me, but retail isn’t part of my beauty routine anymore, and I know I’m not the only one. At 蜜桃传媒, we’ve seen a growing trend: clean beauty companies are turning away from traditional retail in favor of direct-to-consumer (D2C) eCommerce. The reason is clear: D2C creates room for brand storytelling, flexibility in operations, and a better end-to-end experience for today’s value-driven shopper. Here are the real reasons retail is losing its edge, and how D2C creates growth opportunities today. 1. Retail Is Built for Speed, Not Substance (not in this economy) Clean beauty brands are rooted in intention—ingredient integrity, sustainability, and cruelty-free practices. But the retail shelf doesn’t offer much room to explain any of that. When your product is sitting between a $15 drugstore brand and a $45 clean alternative, you’re left competing on price with no space to explain the difference. That disconnect often leads to missed opportunities, especially when: You’re penalized for being thoughtful. Retail prefers high-volume, fast-moving products. You’re held to costly terms. Slotting fees, markdown guarantees, and rigid planograms eat into margins. You’re locked into someone else’s calendar. Product launches are tied to shelf resets, not market demand or customer readiness. Retail often becomes a barrier for brands with a fast innovation cycle or a strong mission, not a booster. 2. D2C Gives You the Power to Educate, Connect, and Convert D2C isn’t just about selling online—it’s about owning the experience. When clean beauty brands shift to D2C, they gain: Creative control: Tell the full story behind your formulas, highlight ingredient sourcing, and explain your mission in your own words. Better margins: Without retail markups, you retain more revenue per order and can reinvest into growth. Direct relationships: With first-party data, you learn what your customers care about and tailor marketing and product development accordingly. Your website becomes more than a shop—it’s a hub for community, education, and loyalty-building. With tools like email, SMS, and loyalty programs, brands can drive repeat purchases without depending on third-party retailers. 3. Today’s Beauty Shopper Is Online (and doing their homework) Millennials and Gen Z consumers aren’t browsing drugstore aisles to discover clean beauty (I can attest to this). They’re scrolling. They’re reading labels. They want transparency, not gimmicky taglines. By selling direct, you can meet them where they already are: Share real reviews and before-and-afters that address real concerns. Use social media to gain exposure and drive traffic to your store—not someone else’s. Create an experience that mirrors what they value: personalized service, conscious packaging, and honest messaging. In short? The D2C model lets you keep the promise that clean beauty was built on. 4. Fulfillment Is the Missing Link—Until It’s Not Let’s talk supply chain. Because even the best product and cleanest brand message fall flat if shipping is slow, inventory runs out, or packaging arrives damaged. That’s where fulfillment becomes make-or-break. At 蜜桃传媒, we help clean beauty brands scale without losing their identity. We offer: Custom kitting and sustainable packaging solutions that mirror your mission. Climate-controlled environments to maintain product integrity. Nationwide 1–2 day delivery so customers never wait too long for their skincare staples. Dedicated account support from a team that knows beauty isn’t just another category—it’s a commitment. We see fulfillment as a brand experience. Done well, it reinforces your value. Done poorly, today’s buyers are not afraid of a return. Our job is to ensure it supports your growth, not slows you down. 5. Yes, D2C Has Challenges—But They’re Solvable Ad costs are rising. Customer acquisition is tough. Setting up the right tech stack takes time. But those hurdles aren’t unique to clean beauty. And they’re not insurmountable. We work with brands that overcome them every day by: Building communities, not just campaigns. Using subscriptions to create predictable revenue. Leveraging data to improve conversion and retention. Partnering with 3PLs who streamline operations behind the scenes. D2C can be your most efficient, brand-aligned channel with the proper foundation. Clean Beauty Deserves More Than a Shelf Clean beauty was never meant to be crammed between conventional products and explained in three bullet points. These brands were built to lead with purpose and scale with integrity. If that sounds like you, D2C isn’t a risk—it’s a return to your roots, with the tools to grow. And at 蜜桃传媒, we’re here to help you deliver. From warehousing and fulfillment to scalable shipping and custom packaging, we support beauty brands that believe in doing things differently. Contact us today for a free D2C complimentary supply chain consultation.
