ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers Selected by Boston’s The ProShop to Enhance eCommerce and Retail Growth

Katherine Wroth • May 7, 2024

Elevating Game Day: ÃÛÌÒ´«Ã½’s Expertise Powers The ProShop for Bruins and Celtics Fans

Franklin, MA – May 7th, 2024 – Today, ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers, a leading third-party logistics provider (3PL) since 1941, is pleased to announce a partnership with Boston’s , the official TD Garden team store of the Boston Bruins and Boston Celtics. Utilizing ÃÛÌÒ´«Ã½’s 3PL capabilities will allow The ProShop to significantly enhance merchandise distribution efficiency and streamline service delivery, while boosting fan engagement during this important milestone season.

 

The ProShop is powered by '47 Brand, another well-known, New England-based apparel brand that employs ÃÛÌÒ´«Ã½ for all their supply chain needs. Advanced IT capabilities, strategic proximity to TD Garden, and ÃÛÌÒ´«Ã½'s proven expertise in managing complex, high-value merchandise were the strongest factors in the decision-making process.

 

, Vice President of Customer Solutions at ÃÛÌÒ´«Ã½, added, "It is an honor to support the legacy of such iconic sports franchises as the Boston Bruins and the Boston Celtics," Wilkins states. "We are especially proud to play a crucial role in merchandise distribution during the Bruins' 100th anniversary. We look forward to contributing to the excitement of potentially capturing an NHL Stanley Cup and an NBA championship this season."

 

In close proximity to , ÃÛÌÒ´«Ã½ will support The Proshop out of its Franklin, MA facility, one of several distribution facilities that service the Northeast region. Choosing the Northeast region as the primary supply chain node was crucial for The Proshop, which offers strategic advantages due to its dense population centers, robust infrastructure, and proximity to major economic hubs like New York City and Boston. Furthermore, the Northeast's diverse and tech-savvy population serves as an excellent test market for new products, allowing eCommerce brands to gather valuable consumer feedback and adjust strategies accordingly.

 

About ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers

 

Since 1941, ÃÛÌÒ´«Ã½ has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions, and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. ÃÛÌÒ´«Ã½ continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement, and direct access to senior leadership decision-makers. As a member of Inc.'s fastest-growing companies list 15 times, ÃÛÌÒ´«Ã½ is big enough to do the job and still small enough to care about your business deeply. eCommerce brands interested in a new 3PL partnership may contact ÃÛÌÒ´«Ã½ directly here.

 

About The ProShop

 

Located at TD Garden, the Boston Bruins, and Boston Celtics ProShop is the official team store of the Boston Bruins and Boston Celtics and is the only destination for authentic team merchandise, customized apparel, exclusive Garden items, and autographed memorabilia. The ProShop is a key destination for Bruins and Celtics fans seeking to connect with their favorite teams through high-quality merchandise.

Recent Blog Posts

Team Tactacam Celebrates Go-Live With Team ÃÛÌÒ´«Ã½
By Bryan Corbett May 9, 2025
ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers is excited to announce that Tactacam, the market leader in action and trail cameras for hunting, shooting, and outdoor enthusiasts, has officially launched operations with ÃÛÌÒ´«Ã½ as their 3PL provider.
By Katherine Wroth April 17, 2025
We’re nearly halfway through 2025, and eCommerce brands already feel the impact of major shifts in fulfillment, automation and consumer expectations. At ÃÛÌÒ´«Ã½ ÃÛÌÒ´«Ã½Centers , we’re helping our partners stay agile and ahead of the curve. Here are four key trends and how ÃÛÌÒ´«Ã½ delivers solutions that make a difference. 1. Brands Are Prioritizing U.S.-Based Fulfillment More Than Ever With global shipping delays, rising tariffs and increased regulatory complexity, the need for a dependable U.S. 3PL partner has become a top priority for growing brands. Many are rethinking their footprint and shifting volume back onshore to reduce risk and increase speed to the customer. How ÃÛÌÒ´«Ã½ supports this: We operate over 25 strategically located fulfillment centers across the U.S., offering scalable support from coast to coast. Whether brands need to supplement an international setup or build a full domestic distribution strategy, we’re creating flexible models to meet their needs. What we’re hearing: More brands are asking for dual-node fulfillment strategies to shorten delivery windows and improve regional responsiveness, especially heading into peak season. 2. Smart Bundling is Beating the Shipping Rate Surge Shipping rates—especially for lightweight packages under one pound—continue to rise, with increases of 18–25% hitting hard in Q1 and Q2. Brands that haven’t yet adapted are seeing margin pressure grow. What ÃÛÌÒ´«Ã½ is doing: We’ve helped several partners redesign their packaging, consolidate SKUs into bundles and reconfigure order logic to optimize shipping brackets. Our fulfillment and support teams work with brands to test and implement smart bundling strategies that lower costs while driving customer value. Quick win: Bundling offsets shipping costs, boosts average order value and makes promotions more profitable. 3. Automation Is No Longer Optional Warehouse automation isn’t just for enterprise brands anymore. With labor challenges and service-level expectations higher than ever, automation has become a necessity, especially for brands navigating rapid growth. ÃÛÌÒ´«Ã½’s approach: We use automation in facilities where it makes the most significant operational impact. These aren’t million-dollar systems; they’re right-sized tools that improve accuracy, reduce cycle time and speed up fulfillment. What’s changed in 2025: Automation has become more plug-and-play and faster to implement, meaning brands can see ROI within months, not years. 4. Personalization Is Driving Loyalty (and Repeat Orders) In 2025, personalization has shifted from “nice to have” to a competitive necessity. Customers expect a tailored experience, from the products to the packaging they arrive in. What ÃÛÌÒ´«Ã½ delivers: We offer a full suite of value-added services, including embroidery, engraving, branded inserts, custom pack-outs and influencer kits. Whether you’re a luxury brand or a high-growth DTC company, we help create a fulfillment experience that feels on-brand and memorable. Why it matters now: As consumer spending tightens, brands that deliver on the details see higher customer lifetime value and stronger repeat purchase behavior. Looking for a True Partner—Not Just a Provider? The pace of 2025 isn’t slowing down. If your current 3PL isn’t keeping up, it may be time for a change. At ÃÛÌÒ´«Ã½, we combine hands-on operational excellence with strategic insight to help brands scale smarter.  Let’s talk—schedule your complimentary supply chain consultation here.
By Katherine Wroth April 14, 2025
Not Just a Vendor. A Partner Who Gets It.
More Posts